Platinum Blonde Shampoo™ by Paul Mitchell is a color-enhancing formula designed to neutralize yellow and brassy tones in blonde, gray, or white hair. It gently cleanses while brightening highlights and adding a brilliant shine. This shampoo helps maintain vibrant, fresh-looking hair between salon visits.

Features and Benefits

• Neutralizes unwanted yellow and brassy tones for a cooler, more natural blonde
• Brightens highlights to enhance hair color and dimension
• Adds brilliant shine for a healthy, radiant look
• Gently cleanses without stripping moisture or color
• Suitable for blonde, gray, and white hair types

Product Details

This shampoo features a gentle, sulfate-free formula that protects hair while enhancing color. It is easy to use and rinses clean, leaving hair soft and manageable. The refreshing scent adds a pleasant experience to your hair care routine.

Ideal Users/Use Case

Platinum Blonde Shampoo™ is perfect for anyone with blonde, gray, or white hair who wants to maintain a bright, fresh color. It works well for those looking to reduce brassiness and keep their hair looking salon-fresh between treatments.

Follow these simple steps to use the product effectively.

• Apply to damp hair and work into a lather.
• Leave on for 1 to 5 minutes, depending on your desired tone.
• Rinse your hair thoroughly with water.
• Use the product 1 to 2 times per week for best results.