Forever Blonde® Shampoo by Paul Mitchell gently cleanses and restores brightness to bleached, lightened, or highlighted hair. This nourishing formula helps maintain vibrant color while adding moisture and shine. It leaves hair feeling soft, healthy, and refreshed after every wash.

Features and Benefits

• Contains KerActive protein to strengthen and protect fragile hair
• Safflower oleosomes deliver lasting moisture and smoothness
• Brightens dull, color-treated hair for a radiant look
• Gentle cleansing formula preserves hair color and prevents fading
• Improves hair texture, leaving it soft and manageable

Product Details

This shampoo is specially designed for chemically treated hair. It balances moisture without weighing hair down. The lightweight formula is safe for daily use and suitable for all blonde shades. It comes in a convenient bottle for easy application.

Ideal Users/Use Case

Forever Blonde® Shampoo is perfect for anyone with bleached, lightened, or highlighted hair. It suits those looking to maintain their hair’s brightness and health between salon visits. Ideal for daily use to keep blonde hair vibrant and hydrated.

Follow these simple steps to get the best results from your hair care routine.

• Start by wetting your hair thoroughly.
• Apply a small amount of the product and lather it into your hair.
• Massage gently to cover all areas.
• Rinse your hair thoroughly with water.
• For optimal care, follow with Forever Blonde Conditioner.